Author

Rafayel Begoyan

Co-Founder & CEO, PromptRush

Rafayel Begoyan is the Co-Founder and CEO of PromptRush. With over a decade of experience in SEO, spanning technical audits, international SEO, content strategy, and organic growth, he now focuses on the intersection of search optimization and AI visibility. Rafayel writes about how brands can adapt to generative search and get discovered in an AI-first world.

Articles by Rafayel Begoyan

3 articles

How to Optimize Your Website to Rank in AI Search Results

Learn how to rank in AI search results by improving your content, technical SEO, authority, and AI visibility tracking with tools like PromptRush.

Apr 10, 2025

12 min read

What Is Generative Engine Optimization (GEO)?

Understand what generative engine optimization is, how GEO works, and how to get your brand mentioned in AI-generated answers across search platforms.

Apr 27, 2026

11 min read

How to Rank on Perplexity: A Practitioner's Guide

Learn how to rank on Perplexity by earning citations, building topical authority, and tracking visibility across markets with tools like PromptRush.

Apr 28, 2026

9 min read