Free AI Visibility CheckerSee how ChatGPT, Gemini, Perplexity and Google AI talk about your brand. Free, no credit card.
Check my brandAI visibility tracking built for your market
SaaSE-commerceRetailFintech & FinanceHealthcareTravel & Hospitality
Sep 21, 2026
10 min read
Otterly.AI is where a lot of teams start tracking AI visibility, and a lot of them outgrow it within a few months. Here are seven Otterly.AI alternatives worth shortlisting in 2026, depending on what you have outgrown.
It depends on what is missing. PromptRush suits teams that want five engines, Gemini and AI Mode included, plus Claude as an add-on. Peec AI suits teams that want a more polished dashboard at a similar mid-tier price. Rankscale suits founders who want to stay cheap. AthenaHQ and Profound suit teams moving up to more depth.
Last updated: September 2026
Otterly deserves its popularity. The Lite plan is $29 a month, setup is easy, team members are unlimited, and it was named a Gartner Cool Vendor in 2025. Its GEO audit gives new users a practical checklist on day one. As a way to find out whether AI mentions you at all, it is hard to beat.
The limits appear once you take the channel seriously. At the time of writing, Lite covers 15 prompts. Standard is $189 for 100, and Premium $489 for 400. The base engines are ChatGPT, Google AI Overviews, Perplexity and Copilot. Google AI Mode and Gemini are paid add-ons on every plan.
15 prompts goes fast. Once you cover your main products, use cases and competitor comparisons, you need far more.
A big jump between tiers. Going from Lite to Standard is a move from $29 to $189 with nothing in between.
Key engines cost extra. Google AI Mode and Gemini are add-ons, and they are two of the fastest-growing AI search surfaces. Check whether Claude is available on your plan.
Monitoring first. Otterly tells you whether you are mentioned. Teams that want deeper citation analysis or strategy often move on.
PromptRush is on this list at number one. The comparison sticks to published pricing, engine coverage and features. Nobody paid for placement.
How many prompts you get at a realistic budget, not at the entry tier.
Which of ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Google AI Mode are included, and which cost extra.
Which URLs each model cited, so you know what to fix.
Daily tracking as the standard.
Pricing steps that grow with you rather than forcing a big jump.
Actively updated tools only.
| # | Tool | Best for | Starting price | Engines on entry plan | Free trial |
|---|---|---|---|---|---|
| 1 | PromptRush | AI Mode and Gemini without add-ons | From $19/mo | 5 incl. AI Mode; Claude add-on | Yes |
| 2 | Peec AI | Growing teams wanting polish | ~€89-95/mo | 3 of your choice | Yes |
| 3 | Rankscale | Founders on a budget | ~€20/mo | Many, credit-based | Yes |
| 4 | AthenaHQ | Teams wanting built-in recommendations | ~$295/mo | Broad, credit-based | Discounted first month |
| 5 | Profound | Enterprise brands | $99/mo (ChatGPT only) | 1 on Starter | No |
| 6 | Semrush AI Toolkit | Existing Semrush users | ~$99/mo add-on | Major engines | Via Semrush |
| 7 | Ahrefs Brand Radar | Existing Ahrefs users | Add-on to Ahrefs | Major engines | Via Ahrefs |
The main thing to compare is the gap between Otterly's $29 and $189 tiers. Most of the tools above sit somewhere in that gap, and that is usually where teams leaving Otterly land.
promptrush.ai
Five engines on every plan, including Gemini and AI Mode, plus Claude as an add-on
PromptRush tracks how five major engines, plus Claude as an add-on, mention your brand, which prompts trigger those mentions, and which URLs each model cites as a source. You write your own prompts and compare your share of voice against the competitors that actually appear.
For an Otterly user, the biggest change is that Google AI Mode and Gemini are part of every plan rather than add-ons, and Claude can be added from $39 a month. The cited-URL data is the second: instead of just seeing that a competitor was mentioned, you see which of their pages, or which review site or listicle, got them there. Otterly still has the edge for one thing: its GEO audit gives a quick on-page checklist that PromptRush does not replicate inside the tool.
Features: Five-engine tracking (Claude as an add-on), custom prompts, cited-URL tracking, competitor share of voice, visibility trends
Best for: Teams that have outgrown Otterly's Lite plan and want Gemini and AI Mode included. The AI Overview tracker and Perplexity tracker are the two surfaces most Otterly users already know; PromptRush adds the rest without a second invoice.
peec.ai
A polished dashboard with daily tracking and unlimited seats
Peec AI is the most common step up from Otterly. It sits in the gap between Otterly's Lite and Standard tiers, tracks daily on every plan, keeps unlimited seats, and has one of the cleanest interfaces in the category.
Like Otterly, it limits engines: each self-serve plan includes three of your choice, with others as paid add-ons. The upgrade is in polish and analysis, not in coverage.
Features: Daily tracking, visibility and sentiment scores, source analysis, unlimited seats
Best for: Growing teams that want a more refined dashboard.
rankscale.ai
Broad coverage for founders who want to stay cheap
Rankscale is the alternative for people who picked Otterly for its price. It starts around €20 a month and covers a long list of AI engines, with a small team that ships features quickly.
It runs on credits, so cost grows with usage and can be harder to predict. Support depth varies with a smaller team. For a solo founder, it is excellent value.
Features: Broad engine coverage, credit-based tracking, exports, competitor tracking
Best for: Founders and solo marketers.
athenahq.ai
Recommendations on what to fix, not just tracking
AthenaHQ is the move for Otterly users who liked the GEO audit and want much more of that. It turns visibility data into specific content and optimization tasks, covers a broad set of engines and includes unlimited seats.
It costs about ten times Otterly Lite, runs on credits, and limits self-serve to one language and region. Worth it if you want the tool to act as a strategist.
Features: Multi-engine tracking, share of voice, content recommendations, unlimited seats
Best for: Teams that want guidance built into the product.
tryprofound.com
Enterprise depth when you are ready to scale up
Profound is where teams go when AI visibility becomes a board-level metric. Its Enterprise plan covers up to ten engines and adds prompt volume data, AI crawler analytics, SOC 2 and SSO.
Its self-serve plans are narrower than Otterly's: ChatGPT only on Starter, three engines on Growth at $399. The real product is quote-based. A big step, suited to enterprise budgets.
Features: Up to 10 engines (Enterprise), prompt volumes, agent analytics, SOC 2, SSO
Best for: Enterprise brands.
semrush.com
AI visibility inside your existing SEO suite
If your team already runs on Semrush, the AI Toolkit puts AI visibility next to the SEO data you use daily, without another vendor or login.
It is an add-on rather than a dedicated AI platform, so prompt and citation depth is lighter. Good for convenience.
Features: AI visibility and sentiment, brand perception, Semrush SEO data
Best for: SEO teams already on Semrush.
ahrefs.com
Category-wide share of voice from a large prompt database
Brand Radar solves Otterly's prompt cap in a different way. Instead of tracking a small set of prompts you write, it draws on a very large database of prompts built from real search data, showing your share of voice across a whole category.
You get less control over the exact questions your buyers ask. It pairs well with a custom-prompt tracker, or suits Ahrefs users who want a market view.
Features: Large prompt database, share of voice, cited domains and pages, Ahrefs SEO data
Best for: Ahrefs users who want category-wide AI data.
List your products, main use cases and the competitors you want to be compared with. Most teams land between 50 and 200 prompts. Price every tool at that number.
Add AI Mode, Gemini and Claude to your list if your buyers use them, then check whether each tool includes them or charges extra.
Mentions tell you whether you appear. Cited URLs tell you why a competitor appears instead. Pick a tool that shows both.
A tool that doubles in price at your next tier will cost more over a year than one that scales gradually.
A tracker only helps if someone writes the content, fixes the pages and earns the mentions. Plan that before you switch.
At the time of writing, budget trackers run from about €20 to $100 a month, mid-market platforms from $250 to $500, and enterprise contracts from the low thousands upward. Otterly itself spans $29 to $489 before add-ons.
Compare each tool at your real prompt count with all the engines you need. The gap between Otterly's Lite and Standard plans is exactly where most alternatives are most competitive.
What to verify: Otterly $29 Lite / 15 prompts, $189 Standard / 100, $489 Premium / 400, AI Mode + Gemini add-ons; Peec entry; Rankscale around €20; AthenaHQ around $295; Profound $99/$399; Semrush $99; Ahrefs Brand Radar pricing.
Run your brand through PromptRush and get a baseline across ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, with the URLs AI cites in your category. Start tracking with PromptRush.
As a first AI visibility tool, yes. It is affordable, simple and well reviewed. Most teams outgrow the Lite plan once they need more prompts and more engines.
PromptRush starts from $19 a month and Rankscale from around €20.
Yes, as paid add-ons on every plan at the time of writing. PromptRush includes both on every plan, with Claude available as an add-on.
Otterly has a lower-friction entry and a built-in GEO audit. PromptRush includes five engines on every plan, including Gemini and AI Mode, offers Claude as an add-on, and shows cited URLs for every answer.
Peec has the more polished dashboard and sits between Otterly's tiers on price. Otterly is cheaper to start and includes a GEO audit.
Enough to cover your main products, use cases and competitor comparisons, usually 50 to 200 for a growing company.
Co-Founder & CEO, PromptRush
Rafayel Begoyan is the Co-Founder and CEO of PromptRush. With over a decade of experience in SEO, spanning technical audits, international SEO, content strategy, and organic growth, he now focuses on the intersection of search optimization and AI visibility. Rafayel writes about how brands can adapt to generative search and get discovered in an AI-first world.
View profileGet a free AI visibility report across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode. We scan your site and email the results.
Get my visibility reportNo sign-up or credit card required